Class Action Lawsuits : Red Bull’s Settlement

class action lawsuit

Class Action Lawsuits : Red Bull’s Settlement

Class action lawsuits involve legal claims where one of the parties (the plaintiffs) are represented collectively by a single member of the group. In atypical cases, defendants can represent the group or the class action. The plaintiffs are typically represented by a law firm. The defendant is usually a large corporation or a single entity.

In Canada, class action lawsuits are governed by provincial or territorial legislation. Some provinces allow plaintiff and defendant class actions while other provinces and territories only allow plaintiff class actions.

When an individual agrees to become part of a class action lawsuit, that individual agrees that any decision arising out of the action is binding on the individual. This means that the group as a whole must decide whether or not they wish to accept the potential settlement and on the terms and conditions the settlement may take. While an individual agrees to be bound by the outcome of the class actions, individual issues arising from the claim are also considered following the larger suit. A court with jurisdiction may decide to assess additional monetary relief to individuals who have specific and individual issues related to the claim. It is in the court’s discretion to determine whether these claims are valid.


Red Bull Class Action in Canada


Recently, Red Bull reached a settlement with Canadian residents who consumed or bought a Red Bull energy drink between the period of January 1, 2007 to July 23, 2019. The settlement involved a number of claims that Red Bull made with respect to the health benefits and effects of Red Bull energy drinks. The settlement provided for compensation of up to $10 CAD per claimant.


How Do Class Actions such as the Red Bull Class Action work?


    • If you are a Canadian resident and you bought a Red Bull drink between January 1, 2007 to July 23, 2019 and you believe you were affected by Red Bull’s advertising, labeling and marketing of Red Bull’s claims regarding the safety and benefits of the Red Bull drink, you could have a valid claim.
    • Canadian residents must submit their claims to the Energy Drink Settlement Program by October 14, 2019
    • Canadian residents making claims must complete and submit an online claim form that will be released by the Settlement Program. The online claim form will be available on December 17, 2019.


Red Bull’s settlement offer demonstrates that it is important to remain socially responsible and accurate when it comes to claims made about products and services.

If you have questions regarding a potential Class Action lawsuit or you currently belong to a Class Action, get in touch with one of our litigation attorneys today. Call us today at 604-930-9578 or 1-800-930-9986.

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